Buddhify
UX/UI Design
This UX/UI case study focuses on redesigning the website for Buddhify, a meditation app designed to integrate seamlessly into users' busy lives. The project encompassed a detailed analysis of the existing site, user research (including surveys and persona creation), dedicated accessibility considerations, and the development of high-fidelity wireframes and interactive prototypes for both desktop and mobile versions.
Client:
Buddhify
Role:
UX/UI Designer
Year:
2024
Challenge
The original Buddhify website suffered from numerous usability and accessibility flaws. These included a partially non-functional menu, inconsistent design elements, non-intuitive navigation, and the absence of a free trial option, which hindered new user acquisition. The information architecture was confusing, with redundant links and hidden pages, and the mobile experience lacked crucial calls-to-action and a persistent sticky menu.
Objective
The main objective was to identify all prevalent issues on the current Buddhify website and propose a comprehensive redesign to resolve them. This aimed to significantly improve website navigability, efficiency, and error prevention. Key goals included restructuring the information architecture, enhancing accessibility for users (including those with disabilities), and creating a more intuitive and engaging user journey to better meet user needs and expectations.
Results
The project culminated in a fully redesigned, high-fidelity interactive prototype for the Buddhify website, covering key pages for both desktop and mobile experiences. A revised, more logical sitemap and user wireflow were developed. User testing (specifically a 5-second test on the homepage redesign) yielded very positive feedback, confirming that users quickly understood the site's purpose. Minor UI adjustments were implemented post-testing, ensuring the final proposed design was clear and appealing.
