MeditActive
Graphic Design
This project focused on creating a comprehensive brand identity for "MeditActive," a new meditation app designed to help users integrate mindfulness into their daily lives for enhanced serenity and personal goal achievement. The scope included conceptualizing and designing a unique logo, establishing a core color palette, selecting appropriate typography, creating custom icons, and developing mockups for social media presence on platforms like Facebook, YouTube, and Instagram.
Client:
MeditActive
Role:
Brand Designer
Year:
2024
Challenge
The main challenge was to develop a distinctive and appealing brand identity from scratch for a new entrant in the mindfulness app market. This required translating the app's core values (calm, balance, personal growth, and eco-consciousness) into a cohesive visual language that would resonate with the target audience seeking to reduce stress and improve self-awareness in a fast-paced world, while ensuring the identity was modern and easily adaptable across various digital touchpoints.
Objective
The primary objective was to establish a strong, memorable, and modern brand identity for MeditActive. This involved designing a logo that symbolizes meditative practice, satisfaction and balance; selecting a color palette that evokes both calmness and vitality; choosing clear and contemporary fonts; developing a set of custom icons for the app's interface; and creating consistent visual assets for social media marketing to effectively communicate the app’s purpose and appeal.
Results
The project culminated in a complete brand identity package for the MeditActive app. Key deliverables include a versatile logo (with vertical, horizontal, and scalable versions), a defined color scheme , a typographic system, a suite of custom app icons, and detailed mockups for Facebook, YouTube, and Instagram profiles and advertisements, providing a robust visual foundation for the app's launch.
